Legal · Privacy & GDPR
Privacy
Policy
We take your privacy seriously. Here’s a clear explanation of who we are, what we collect, and the rights you have under UK GDPR.
Please read this Privacy Policy carefully. It contains important information on who we are, how and why we collect, store, use and share any information relating to you (your personal data) in connection with your use of our website. It also explains your rights in relation to your personal data, and how to contact us or a relevant regulator should you have a complaint.
Who we are
This Privacy Policy and the website belong to GUIDIZY(referred to in this Privacy Policy as “Guidizy”, “we”, “us” or “our”), a trading name of MAYA INNOVATIONS LTD, a company incorporated in England and Wales under company number 13397012. We are a B2B Software-as-a-Service company providing human-touch ‘click-2-call’ communication services for businesses. For more information, see https://guidizy.com.
We collect, use and are responsible for certain personal information about you. When we do so, we are regulated under the UK General Data Protection Regulation (UK GDPR), which applies in the United Kingdom. We act as the ‘controller’ of personal information collected through our website — meaning we are the organisation legally responsible for deciding how and for what purposes it is used.
Our website
This Privacy Policy relates to your use of our website at https://guidizy.com.
Our website may link to other websites owned and operated by trusted third parties to enhance the services available to you. Those third-party websites may also collect information about you in accordance with their own privacy policies. For privacy information about those sites, please consult their policies directly.
Our collection and use of your personal information
We collect personal information about you when you access our website, register with us, contact us, use the Guidizy Button to access our click-2-call service, send us feedback, purchase services via our website, post material to our website, and complete customer surveys or participate in competitions.
We collect this information directly from our customers (who are businesses) when they register, contact us, or use the Guidizy Button to seek human-touch click-2-call services. We may also collect information indirectly from End Customers(our customers’ end users, potential customers, or visitors to a customer’s website) who click the Guidizy Button to seek click-2-call help for a particular product or service — including browsing activity data (see ‘Cookies’ below).
The personal information we collect depends on the activities carried out through our website, and may include:
- Your name, address and contact details
- Details of any feedback you give us by phone, email, post or social media
- Information about the services we provide to you
- Your account details, such as username and login credentials
- Information about your company
We use this personal information to:
- Populate our questionnaire when you request services from us
- Create and manage your account with us
- Verify your identity
- Send you a tailored report based on the questions you have answered
- Improve the services we provide to you
Children: This website is not intended for use by children, and we do not knowingly collect or use personal information relating to children.
Our legal basis for processing your personal information
When we use your personal information, we are required to have a legal basis for doing so. Depending on what we process and why, the legal bases we may rely on include:
Consent
Where you have given us clear consent to process your personal information for a specific purpose.
Contract
Where processing is necessary for a contract we have or are negotiating with you, or because you have asked us to take specific steps before entering into a contract.
Legal obligation
Where processing is necessary for us to comply with the law (excluding contractual obligations).
Vital interests
Where processing is necessary to protect your life or someone else's.
Public task
Where processing is necessary to perform a task in the public interest or for our official functions, with a clear basis in law.
Legitimate interests
Where processing is necessary for our legitimate interests or those of a third party, unless those interests are overridden by your rights and freedoms.
What we collect, when and how
For further details on when we collect personal information, what we collect, and how we use it:
Scenario
When customers browse our website
What we ask for
Device data:
- Operating system type and version
- Browser type
- Screen resolution
- IP address
- Unique device identifiers
Browsing data:
- How many times you visit the website in a given timeframe
- Sites you visited before browsing to ours
- Pages you viewed and how long you spent on each
- Interactions with marketing emails (clicks on links or CTAs)
- Date and time of activity
How & why we use it
Scenario
When customers sign up for a Free or Paid Subscription plan
What we ask for
Personal & company information:
- First and last name
- Company email address
- Contact number
- Company name
- Your role at the company
- Company contact address
Payment information:
- Credit card information
Device data:
- OS type and version, browser, screen resolution, IP address, device IDs
How & why we use it
All information is stored and used in accordance with this Privacy Policy. We retain it until your account is closed.
Payment information processing:
Payment information is processed by Stripe, a third-party payment processor. Your payment details are not stored in our application systems or databases. See Stripe’s privacy policy for details.
Scenario
When a customer clicks the Guidizy Button on our website
What we ask for
The Guidizy Button opens a short form that captures the following before establishing the click-2-call session:
- First and last name
- Email address
- Contact number
How & why we use it
Scenario
When End Customers click the Guidizy Button on a customer's website
What we ask for
Depending on the customer’s configuration, the Guidizy Button may open a short form to capture:
- First and last name
- Email address
- Contact number
How & why we use it
Transfer of your information out of the EEA
Countries outside the EEA do not have the same data protection laws as the United Kingdom and EEA. Therefore, unless agreed with you in advance, we will not transfer your personal information to any countries located outside the European Economic Area, or to any organisation (or subordinate body) governed by public international law or established under any agreement between two or more countries.
Marketing
When you sign up for a Free or Paid subscription plan, we ask you to use a company email address to create your Guidizy account. We will also ask for your consent to receive marketing updates about our services and ongoing promotions. Where you have given consent, we will send those updates — but you can unsubscribe at any time.
We will only ask whether you would like marketing messages when you tick the relevant box during sign-up or when completing our online contact form.
If you have previously agreed to be contacted, you can unsubscribe at any time by:
- Contacting us at support@guidizy.com
- Using the ‘unsubscribe’ link in any of our emails
It may take up to 3 working days for changes to take effect.
Your rights
Under the General Data Protection Regulation, you have a number of important rights, free of charge. In summary, those include the right to:
- Fair processing of information and transparency over how we use your personal information
- Access your personal information and certain other supplementary information that this policy is designed to address
- Require us to correct any mistakes in your information
- Require erasure of personal information in certain situations
- Receive personal information you provided to us in a structured, commonly used and machine-readable format, and to transmit it to a third party in certain situations
- Object at any time to the processing of personal information for direct marketing
- Object to decisions taken by automated means that produce legal effects or similarly significantly affect you
- Object, in certain other situations, to our continued processing of your personal information
- Otherwise restrict our processing of your personal information in certain circumstances
- Claim compensation for damages caused by our breach of any data protection laws
To exercise any of these rights, please:
- Email support@guidizy.com, or call us on +44 75880 10321, addressed to our Data Protection Officer
- Provide enough information for us to identify you
- Provide proof of your identity and address (a copy of your driving licence or passport and a recent utility or credit-card bill)
- Let us know what information your request relates to, including any reference numbers if you have them
Keeping your personal information secure
We have appropriate security measures in place to prevent personal information from being accidentally lost, used, or accessed in an unauthorised way, including:
- Limiting access to personal information to those with a genuine business need to know it. Anyone processing your data does so only in an authorised manner and is subject to a duty of confidentiality.
- Storing information on secure servers
- Verifying the identity of any individual who requests access before granting it
- Using industry-standard SSL certificates to encrypt payment transactions made on or via our website
- Transferring information only via closed systems or encrypted data transfers
We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected breach where we are legally required to do so.
How to complain
We hope to resolve any query or concern you raise about our use of your information.
The General Data Protection Regulation also gives you the right to lodge a complaint with a supervisory authority — in particular in the EU (or EEA) state where you work, normally live, or where any alleged infringement occurred. The supervisory authority in the UK is the Information Commissioner’s Office, reachable at ico.org.uk/concerns or by phone on 0303 123 1113.
Changes to this Privacy Policy
We may change this Privacy Policy from time to time. When we do, we will inform you via our website. The current version was last updated in December 2025.
How to contact us
Please contact us, or our Data Protection Officer, if you have any questions about this Privacy Policy or the information we hold about you.
Get in touch
Phone
+44 75880 10321